If they unsubscribe from SMS, then they’re unsubscribed across all numbers associated with that account. Paradox will not be able to send any SMS communication to the candidate even if they use multiple long codes. The candidate will not receive messages from any of them unless they resubscribe.

Resubscribing would require the candidates to send a resubscribe keyword, but if they used a Twilio keyword to unsubscribe, they will need to use a Twilio accepted resubscribe keyword. Managing their preferences in the case of a hard unsubscribe will not have any affect as the candidate’s communications are blocked by Twilio and not Paradox.

The logic functions the same between short codes and long-code phone numbers. If a candidate unsubscribes to a short code that is shared across multiple job applications and or accounts, they will need to resubscribe to that short code in order to continue communications with those applications or accounts.

All numbers associated with that specific CEM will be blocked from sending traffic if the user unsubscribes from any of the features for that account. However if they unsubscribe through their PREF page, only the individual application (EX: Talent Communities) will be blocked.

Unsubscribe Examples:

• Soft: Candidate says “Please unsub me” to a number tied to an account that has multiple phone numbers/short codes. That specific account they unsubscribed from can no longer send messages from any of their numbers. Any other CEMs that use that same number still will be able to communicate with the candidate.
• Hard: Candidate unsubscribes by saying “STOP” to a phone number/short code. The candidate will be unsubscribed from all CEM accounts that use that number.

Resubscribe Examples:

• Soft: A candidate says “Please unsub me” and then “Resubscribe” to a phone number/short code tied to a specific account with multiple numbers. All numbers from that specific CEM will now be able to communicate with the candidate again. However, the candidate will only be resubscribed to that specific account. If they soft-unsubscribed to multiple CEMs that use the same number, traffic on those accounts will remain blocked until the candidate resubscribes to them individually.
• Hard: A candidate says “STOP” and then “START” again on the same number/short code. Every CEM that uses that number will be unblocked from sending traffic to that candidate.

It depends on how the candidate unsubscribes as a soft unsubscribe is at the CEM level while a hard unsubscribe is at the number level.

Unsubscribe Examples:

• Soft: Candidate says “Please unsub me” to a number/short code tied to a CEM with multiple job applications. The candidate will not be able to receive traffic from any job applications tied to that CEM until they resubscribe.
• Hard: Candidate unsubscribes by saying “STOP” to a specific number/short code tied to a CEM with multiple job applications. They will not be able to receive traffic from any job applications tied to that CEM or any other CEM that uses that same number.

Resubscribe Examples:

• Soft: A candidate says “Please unsub me” and then “Resubscribe” to a specific number/short code on a CEM with multiple applications. Only the CEM that the candidate resubscribed to will be unblocked from sending traffic across all of their applications.
• Hard: A candidate says “STOP” and then “START” again on the same number/short code that is tied to a CEM with multiple job applications. The candidate will be able to receive traffic from all CEMs (and their subsequent applications) that use that number. 

If the customers have multiple numbers, they still will not be allowed contact the candidate. In the case of a different CEM, users will be able to contact candidates as the unsubscribe feature is set up by each individual account.

Unsubscribe Examples:

• Soft: Candidate says “Please unsub me” to a number tied to a specific CEM with multiple numbers/short codes. The candidate will not be able to receive traffic from any numbers tied to that specific CEM until they resubscribe. Other CEMs will be able to contact the candidate even if they share the same number with the CEM that the candidate unsubscribed from.
• Hard: Candidate unsubscribes by saying “STOP” to a specific number tied to a CEM with multiple numbers/short codes. They will not be able to receive traffic from that CEM or any CEM that uses that same number. CEMs that are not associated with the number that they unsubscribed from will be able to contact the candidate.

Resubscribe Examples:

• Soft: A candidate says “Please unsub me” and then “Resubscribe” to a number tied to a CEM with multiple numbers/short codes. All numbers from that specific CEM will now be able to communicate with the candidate again. Different CEMs even under the same customer will remain unaffected by the unsubscribing and resubscribing.
• Hard: A candidate says “STOP” and then “START” to a number tied to a CEM with multiple numbers/short codes. Every CEM that uses that number will be unblocked from sending traffic to that candidate. Different CEMs that are not tied to that number (even under the same customer) will remain unaffected by the unsubscribing and resubscribing.

This is the functionality regardless of whether each application uses different phone number e.g: Conversation: A.I Phone numbers, Events: Event Phone Numbers or if they use the same phone number.

Unsubscribe Examples:

• Soft: Candidate says “Please unsub me” to a number tied to a specific CEM with multiple job applications. The candidate will not be able to receive traffic from any applications tied to that specific CEM until they resubscribe. Other CEMs will be able to contact the candidate even if they share the same number with the CEM that the candidate unsubscribed from.
• Hard: Candidate unsubscribes by saying “STOP” to a specific number tied to a CEM with multiple job applications. They will not be able to receive traffic from any applications on that CEM or any CEM that uses that same number. CEMs that are not associated with the number that they unsubscribed from will be able to contact the candidate.

Resubscribe Examples:

• Soft: A candidate says “Please unsub me” and then “Resubscribe” to a number tied to a CEM with multiple job applications. All applications from that specific CEM will now be able to communicate with the candidate again. Different CEMs even under the same client will remain unaffected by the unsubscribing and resubscribing.
• Hard: A candidate says “STOP” and then “START” to a number tied to a CEM with multiple job applications. Every application across all CEMs that use that number will be unblocked from sending traffic to that candidate. Different CEMs that are not tied to that number (even under the same client) will remain unaffected by the unsubscribing and resubscribing.

The Federal Communications Commission (FCC) has recently updated its regulations under the Telephone Consumer Protection Act (TCPA). The FCC has adopted regulations making it simpler for consumers (candidates) to revoke consent to receive unwanted robotexts and robocalls.

• New keywords “OPTOUT” and “REVOKE” will be added to the opt-out keyword list.
  • Since these are Twilio/Carrier keywords used to hard unsubscribe a candidate, they will only be able to hard resubscribe via a Twilio/Carrier opt-in keyword.