Campaign metrics
Updated at September 14th, 2026
Table of Contents
When you send a single campaign or drip campaign, you’ll be able to see the metrics around the total sent, percentage engaged, and more.
Metrics by campaign type
Below are the campaign types and which metrics are included in each of them.
| Campaign Type | Metrics |
|---|---|
| Message | Sent, Engaged, Unsubscribed, Undelivered |
| Conversation | Sent, Engaged, Opened (email only), Unsubscribed, Undelivered |
| Conversation (Auto-Schedule) | Sent, Engaged, Opened (email only), Scheduled, Qualified, Canceled, Unsubscribed, Undelivered |
| Rating (Survey) | Sent, Engaged, Completed, Unsubscribed, Undelivered |
| Scheduling | Sent, Engaged, Opened, Scheduled, Canceled, Unsubscribed, Undelivered |
Here’s a list of all metrics within campaigns and descriptions for each below.
| Metric | Description |
|---|---|
| Sent | Total sent contacts in the campaign (e.g. 5,198 contacts were sent this message) |
| Engaged | % of candidates that had a reply in a conversation (SMS/Email) |
| Opened | % opened an email |
| Scheduled | % scheduled an interview. Note: only appears when Auto-Schedule is enabled. |
| Cancelled | % of candidates that have had their scheduled interview cancelled or rescheduled |
| Completed | % of candidates that complete an entire rating sent |
| Unsubscribed | % unsubscribed (e.g. STOP on SMS, unsubscribe click on email) |
| Undelivered | % of undelivered |
| Qualified | % qualified candidates that pass screening questions. |
| View Campaign Metrics | Depending on the type of campaign sent, you’ll see metrics associated when clicking on an Active campaign that has already been sent. |
View campaign metrics
Depending on the type of campaign, you'll see metrics associated with it when selecting the Active campaign.
Single campaigns
You can click a campaign from the campaigns page to view the metrics for it.
Apply Invitation metric
Apply Invitation campaigns will have the same metrics as single campaigns, but they will also include an Applied Percentage metric, which outlines the percentage of candidates who have completed at least one application for the jobs sent via this campaign.
Drip campaigns
Drip campaigns show metrics in the same way, except you can select and view metrics based on each child campaign, or the campaigns that are included in the drip campaign. You can select which campaign you’d like to see from the selector listed at the top of the page.
Send a one-time message
You can send a one-time message to candidates or users by following the steps below:
- Navigate to the Sent tab in the Metrics section.
- Select the checkbox next to the name of the desired candidates or users.
- Select Send Message.
- In the Send Message slide-out drawer, update the following details:
- Sender – Select the persona that you want candidates to receive the campaign from.
- To – Select this to search for additional candidates to send the campaign to.
- Messaging Template (optional) – If applicable, select the messaging template that should be used for this campaign.
- SMS – Review and edit the SMS message.
- Email – Review and edit the Email message, adding a subject line and message.
- In the lower-right corner, select Send.
This will not send both an SMS and email. If both are visible, this will send to the communication preference of the candidate/user. For example, if the communication preference is SMS, then they will receive this message via SMS. If it is both email and SMS, we default to SMS only.
FAQs
Can you view metrics on an entire drip campaign?
At this moment, we only provide metrics on a drip's individual campaigns rather than the entire drip campaign. This allows you to see the totality of the metrics by each step of the campaign. If you need campaign summaries, then please work with your CS Representative on analytics and reporting use cases.