Campaign Summary Report
Updated at August 19th, 2026
Table of Contents
This is a campaign summary report that pulls tracked activity and performance for each campaign. The date range uses the campaign’s created date for a filter.
Report fields
Available filters are highlighted below.
| Field | Field Description | Sample Value & Formatting |
|---|---|---|
| Campaign Name | Returns the campaign name. | Summer 2020 Campaign |
| Campaign Created Date | Returns the campaign created date in MM/DD/YYYY HH:MM:SS format. | 07/31/2020 13:30:14 |
| Campaign Last Update Date | Returns the campaign's last updated date in MM/DD/YYYY HH:MM:SS format. | 07/31/2020 14:01:02 |
| Campaign Scheduled Delivery Date | Returns the scheduled date and time for when the campaign is going to be sent out. This will be shown in the MM/DD/YYYY HH:MM:SS format. | 07/31/2020 14:00:00 |
| Campaign Scheduled Delivery Date Time Zone | Returns the scheduled time zone for when the campaign is going to be sent out. | (UTC-04:00) US/Eastern |
| Campaign Type |
Returns the campaign type. Options include:
|
Survey |
| Channel Type |
Returns the channel type used depending on upload list of candidates. Options include:
|
|
| Campaign Type Detail | Returns the conversation or survey name used within the campaign. | Candidate Surveys (Summer ‘20) |
| Campaign Status |
Returns the campaign's status. Options include:
|
Active |
| Campaign Event Association | Returns the event name associated with the campaign (if applicable). If no event was selected, this field will be blank. | Hiring Event - Sarasota |
| Messages Sent | Returns the total count of messages sent from the campaign. | 10 |
| Messages Delivered | Returns the total count of messages delivered from the campaign. | 9 |
| Messages Responded To | Returns the total count of messages with a response from the campaign. | 3 |
| Message Response % | Returns the response ratio as a percentage by dividing messages responded To by messages delivered. | 30.00% |
| Email Open Count | Returns the total count of campaign emails that were opened by candidates. | 5 |
| Email Open % | Returns the open rate in a percentage format for all email messages that were delivered and opened by the candidates for the campaign. This is calculated by dividing the email open count by the email delivered count. | 50% |
| Unsubscribed Count | Returns the total count of unsubscribes by all candidates within the campaign. | 0 |
| Unsubscribed % | Returns the percentage rate of candidates from the campaign who unsubscribed from messages. This is calculated by dividing the unsubscribed count by the delivered count. | 0% |
| Undelivered Count | Returns the total count of undelivered messages across all candidates within the campaign. | 1 |
| Undelivered % | Returns the undelivered percentage rate by dividing the total count of messages not delivered by the total count of messages sent. | 10.00% |
| Surveys Sent | Returns the total count of surveys sent from the campaign. | 4 |
| Candidates Engaged on Surveys | Returns the total count of candidates with survey responses to the surveys sent from the campaign. | 3 |
| Surveys Response % | Returns the survey's response rate in a percentage format by dividing the total count of candidates with survey responses by the total count of surveys that were sent. This should be a count against the whole survey, not each individual question within the survey. | 75.00% |
| Candidates Complete Survey | Returns the total count of candidates that answered all the survey questions on the survey from the campaign. |
3
|
| Candidate Complete Survey % | Returns the candidate completion rate in a percentage format by dividing the total count of candidates with a fully completed survey response by the total count of candidates with a response to a survey. | 100.00% |
| Conversations Sent | Returns the total count of conversations sent to candidates from the campaign. | 7 |
| Candidates Engaged | Returns the total count of candidates that interacted with the campaign message. | 3 |
| Candidate Engage % | Returns the candidate engage rate in a percentage format by dividing the total count of conversations sent by the total count of candidates that engaged with the campaign. | 42.86% |
| Candidates Qualified | Returns the total count of candidates that have been flagged as qualified (reached a Capture Complete status) for the campaign. | 0 |
| Candidate Qualified % | Returns the candidate qualified/capture completion rate by dividing the total count of candidates flagged as qualified/Capture Complete by the total count of conversations that were sent by the campaign. | 0% |
| Candidates Scheduled | Returns the total count of candidates from this campaign that have a scheduled interview. | 0 |
| Candidates Scheduled % | Returns the candidate scheduled rate in a percentage format by dividing the total count of candidates with scheduled interviews by the total count of conversations sent to candidates for the campaign. | 0% |
| Candidate Scheduling Cancellations | Returns the total count of interview cancellations by the candidate/employee for candidates within this campaign. | 0 |
| Candidates Scheduling Cancelled % | Returns the cancellation rate in a percentage format of candidate interviews for all candidates within the campaign by dividing the total count of cancellations (by employee or candidate) by the total count of scheduled interviews. | 0% |
| Campaign Created By - User Name | Returns the user's name that created this campaign. | Jane Smith |
|
Campaign Created By - User Name
|
Returns the user's email that created this campaign. | janesmith@clientemail.com |