From the Candidate Audiences list, you can create new audiences.

Create a candidate audience

To create a new candidate audience, complete the steps below.

1. Select All Apps in the top left corner of the header and then CMS in its drop-down menu.
2. From the left panel, open the Candidate Audiences list.
3. Select the + Add Audience button in the upper-right corner of the section.
4. Add a title to your audience.
5. Choose the targeting rule. Options include:
   • Assigned Location – This will target candidates that are in a specific location from Location Management.
   • Candidate Attributes – This will target candidates based on a specific Candidate Attribute.
   • Job Attributes – This will target candidates based on a specific Job Attribute.
   • Detected Location – This will target responses for candidates asking questions from a specific IP Address. 
   • Group – This will target specific groups/jobs created in the CMS.
   • Page URL – This will target any candidates that have landed on a specific page of your career site.
     • Note: Page URL targeting will override a targeted IP Address. If the site is using page language targeting, you’ll need to toggle on Page Language Targeting in Web Management for your AI Assistant to start the conversation in that language.
   • Conversation State – This will target candidates in a specific status, such as Introduction, Location Discovery, Schedule, Schedule Complete, etc.
   • Status – This will allow you to create an audience based on a specific ATS status or Candidate Journey status.
6. Choose the match criteria for the audience from the Matches selector. Options include (and vary depending on selected rule):
   • Is any of
   • Is not any of
   • Is
   • Is not
   • Exactly Matches
   • Contains
   • Does not contain
   • Start with
   • Does not start with
   • Ends with
   • Does not end with
7. Select or enter in the preferred value in the Input field.

8. If needed, you are able to set a conditional rule or add an additional rule set in order to have certain conditions and criteria set within an audience.
   • If AND is selected, both rules MUST be met together in order for the correct audience response to be outputted.
   • If OR is selected, only ONE of the rules must be met in order for the correct audience response to be outputted.
9. If you completed #7, then repeat steps #4-6 for each condition added.
10. Click Create to save the audience.

Permissions

Users will need full access to the Audience Builder permission (under the Content Management System parent permission). By default, Paradox Admins, Company/Account Admins, and Franchise Owners will have full access to this permission.