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    CMS Metrics Summary (Candidate) Report

    Written by Lindsey Stanifer

    Updated at August 19th, 2026

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    Table of Contents

    Report fields

    This summary report shows media usage on Q&A content.

    Report fields

    Field Field Description Sample Value & Formatting
    Content Date Returns the date of activity for CMS content. 05/06/2021
    CMS Name Returns the name of the CMS content. Culture
    Candidate Reply Source

    Returns the source name based on the candidate's reply to the content. Options include:

    • SMS
    • WIDGET
    • UNKNOWN
    WIDGET
    CMS Media Type

    Returns the CMS' media type. Options include:

    • HYPERLINK
    • IMAGE
    • VIDEO
    VIDEO
    Impressions Count Returns the count of impressions. 56
    Click Count Returns the click count. 3
    CTR Ratio Returns the Click Through Rate ratio in percentage format, which is the number of times that Count was clicked divided by the Impressions Count. 5.36%
    Video Only - Unique Candidate Count For Media Type = VIDEO only, this returns the number of unique candidates that interact with a video. 1
    Video Only - Video Play Count For Media Type = VIDEO only, this returns the number of times a candidate played a video. 2
    Video Only - Total Video Playtime (In Seconds) For Media Type = VIDEO only, this returns the total playtime for all videos played during that date. 31.715
    Video Only - Total Video Finishes For Media Type = VIDEO only, this returns the total number of CMS video play events where the entire video was watched. 1
    Content Source

    Returns one of the following sources:

    • Topic
    • Audience
    • Topic, Audience
    Topic
    Content Survey - No Submission Count Returns any count of No Submission surveys applied to this content by the candidate. 10
    Content Survey - Liked Count Returns any count of Liked surveys applied to this content by the candidate. 5
    Content Survey - Disliked Count Returns any count of Disliked surveys applied to this content by the candidate. 1

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