The Categories section of the Source Management page lists the tracking categories and URL parameter keys Paradox uses when candidates apply.

Categories section

The Categories section in the Source Tracking page hosts all UTM parameters for easy tracking. Urchin Tracking Module (UTM) parameters are five variants of URL parameters used by marketers to track the effectiveness of online marketing campaigns across traffic sources and publishing media. These variants include:

1. Source ID – (utm_source) This parameter specifies the traffic source, such as Google, Bing, or Facebook. Sources are tracked based on the following, depending on which method is deemed more appropriate based on the specific use case, and in the below order:
   • URL Parameters
   • Cookies
   • Pixels

2. Medium – (utm_medium) This parameter specifies the marketing medium, such as email, banner, or CPC.
3. Campaign – (utm_campaign) This parameter is used to identify a specific marketing campaign.
4. Term – (utm_term) This parameter is used to track paid search keywords.
5. Content – (utm_content) This parameter differentiates similar content, such as two different ads. 

An additional Other option allows you to enter in an additional sixth category that you may want to track, such as Affiliate ID, GPS Coordinates, or Demographic.

Parameters

Different sourcing partners may use a variance in how they structure their UTM keys. The CEM can easily support this use case in order to track multiple Sourcing Partners who use varied UTM key formats for the same category.

Add parameters

To add an additional UTM parameter key for tracking, complete the steps below.

1. Click the preferred Source Tracking Category.
2. In the slide-out drawer that opens, click + Add Source.
   
   
    
3. A new field will appear where you can enter in a different UTM key within the same category.
   • Notes:
     • Only the following characters are supported within this field:
       • The alphanumeric characters "a" through "z," "A" through "Z," and "0" through "9".
       • The special characters period (.), dash (-), asterisk (*), and underscore ( _ ).
     • The system will automatically look for any of these UTM keys when candidates apply in order to capture all of your candidates’ UTM parameter tracking needs.
4. Click Save to add the source/UTM key.

Remove parameters

You can easily remove a URL parameter by clicking the trash can icon listed to the right of its field. Ensure to save the page after a change is made.

• Note: The trash icon will only display when two or more fields are listed for a given UTM parameter category.